Taking design inspiration from Woodstock and the Summer of Love in 1967, they have created a new limited-edition jar that they say will spread 'peace, love and hippy vibes throughout the summer'. The limited-edition variant is a flavoured adaptation of the traditional recipe.

Marmite spokesman Philippa Atkinson said: "This summer, we wanted to encourage the British public to be Marmite lovers and not haters. Our new summer blend offers a lovely, lighter taste and we hope that it encourages a whole new audience to try Marmite."

Marmite fans can also keep their eyes peeled for a collector's edition of Summer of Hate jars. Only 94, one for each day of the British summertime, have been created and will be distributed across the UK for a lucky few people to find.

Guess what?

I just went to Waitrose to buy a jar and they were sold out. I asked if they had any more and was told by the lady that they had just sold out and that it was really weird because she scanned a jar that was Black (that would be the special edition Summer of Hate jar), but it cam up with the same product code.

ARRRGGGHHHHHH!!!!!!!