Marmite is no longer just a jar. The full range in one place: the classic spread, the Squeezy bottle and extra-strong XO, Marmite peanut butter, the snack line of crisps and popcorn, and the limited editions that appear and then sell out.
Product Launches
New Marmite products: limited editions, seasonal releases, special collaborations, and product innovations.
Category: Product Launches | View all articles
Marmite Squeezy: the case for the bottle, and the small Marmite-jar argument it inherits
The Squeezy bottle solved three real problems with the jar: the knife, the contamination, and the wasted last third. When the bottle wins, when the jar wins, and why the recipe inside is subtly different.
Every Marmite-flavoured snack on UK shelves: crisps, popcorn, peanuts, rice cakes and the rest
Every Marmite-flavoured snack on UK shelves in 2026: Walkers crisps, Joe & Seph's popcorn, KP peanuts, the discontinued Special K cereal and Cadbury chocolate, and what the licensing strategy tells you about the brand.
Marmite Hummus is real, and it is mostly fine
Marmite has launched a hummus, as a permanent product, in the chilled aisle. It is, to mild surprise, mostly fine and actually quite useful.
Elton's last Marmite jar, and a million quid for the AIDS Foundation
The final Elton John Marmite jar wraps a four-year, £1 million partnership for the AIDS Foundation. The Dodger Stadium design is the best of the run.
M&S launches a Marmite caramel sauce, because of course they did
M&S launches a Marmite caramel sauce for Christmas. The word 'swalty' is regrettable. The sauce itself, surprisingly, works on ice cream.
Marmite popcorn: the Joe & Seph's bag, what it tastes like, and how to make a better version at home
Joe & Seph's, the gourmet popcorn people based in north London, have done a deal with Unilever Food Solutions UK to produce the first officially licensed Marmite popcorn.
M&S have put Marmite in the Christmas caramel sauce
M&S have done the unthinkable and put Marmite into a Christmas dessert range.
The M&S Marmite pizza outsold the Margherita
In its first week on shelves, the new M&S three-cheese Marmite pizza outsold the standard M&S Margherita. The Margherita has been an M&S Food fixture for, what, twenty years? The Marmite pizza had been on sale for seven days. That is a properly good launch number.
Marmite has made a popcorn slab
In late June, a limited-edition Marmite popcorn slab arrived on supermarket shelves. Imagine a flat bar, roughly the size of a thick chocolate slab, made of caramelised popcorn fused together with a Marmite glaze. You break a piece off and eat it as you would a flapjack. Stupid idea, on paper.
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