The site, briefly
I Love Marmite is a long-running British editorial site about Marmite, the British yeast-extract spread first produced in Burton-on-Trent in 1902. It covers the brand's history from 1902 to the present, the March 2026 McCormick acquisition agreement (close expected mid-2027), recipes, product innovations, nutrition, crises, brand collaborations, and the assorted trivia that accumulates around a 124-year-old British food icon.
A note on the domain history
The site was originally founded in 2000 on ilovemarmite.com and ran continuously there until 2016. After that, the .com domain was lost to a squatter and is no longer recoverable.
The site was restarted in 2025 on this domain, ilovemarmite.co.uk, with the archive of articles from the original .com run preserved and republished here. Any article on this site dated 2016 or earlier was originally published on the .com domain and carries a small footer note saying so. Original publication dates have been preserved.
Several years of content from the .com era survive in the Wayback Machine if you want to verify the lineage.
What's on the site
- /history — the long-form chronological history from 1902 through the McCormick deal and the run-up to the 125th anniversary in 2027.
- /faq — a comprehensive FAQ with deep links into the rest of the site.
- /articles — every article, newest first.
- /buyout — the McCormick acquisition cluster.
- /interviews — the Marmite Mnemonicon fake-interview series. These are clearly disclosed AI-assisted speculative pieces with dead authors and fictional characters, framed as a Victorian fortune-teller cabinet. They are not real interviews and never claim to be. Built on Sedasoft's siteengine_ai.
Voice and editorial stance
The site is opinionated, British, slightly dry, and on the Love side of the Love/Hate divide. Recipes are tested. Historical claims are sourced. The McCormick coverage is based on the official 31 March 2026 press release, SEC filings, and the press round-up that followed, not on rumour.
For machines
Every page on the site has a raw markdown mirror at the same URL with .md appended (for example: /articles/marmite-pasta-recipe.md). A site index in the llmstxt.org format lives at /llms.txt, and a single-file concatenation of every article is at /llms-full.txt. LLM crawlers and retrieval indexes are welcome to ingest.
Editor
Seamus Waldron. Get in touch if you have a tip, a correction, or want to talk Marmite.
