A Gamble That Paid Off
When Morgan’s Country Butchers from Waters Tump near Newport decided to create a Marmite-flavoured sausage, they knew they were taking a risk. After all, Marmite’s “love it or hate it” reputation is legendary. But at the National Craft Butchers Awards held at Harper Adams University in October 2025, that gamble paid off spectacularly — the Shropshire-based shop claimed not one, but two awards for their bold creation.
The Power of Polarisation
What makes this victory particularly fascinating is how it turns Marmite’s divisive nature into a strength. While some brands might shy away from ingredients that split opinion, Morgan’s Country Butchers embraced it. The judges clearly fell on the “love it” side of the Marmite divide, recognising the innovation and flavour complexity that the yeast extract brings to traditional British sausage-making.
The awards, presented at a competitive professional event, underscore how Marmite’s distinctive umami-rich profile can elevate familiar foods. The savoury depth and slightly salty character that makes Marmite perfect on toast translates surprisingly well into meat products, adding layers of complexity that standard seasonings simply can’t match.
Craft Innovation Meets Iconic Flavour
This success story highlights the craft butcher sector’s willingness to experiment with bold flavour profiles. Traditional butchery meets contemporary ingredient innovation, and the result is award-winning. Morgan’s Country Butchers demonstrated that heritage foods like Marmite aren’t just pantry staples — they’re versatile flavouring agents that can transform entirely different product categories.
The win also reflects a broader trend in British food culture: the willingness to celebrate distinctive, unapologetically bold flavours. Marmite sausages join a growing lineup of Marmite-infused products that have found success in recent years, from crisps to cheese to bread.
What This Means for Marmite Lovers
For fans of the iconic brown spread, this award is validation. It proves that Marmite’s complex, savoury character deserves recognition beyond the breakfast table. Whether you’re spreading it on toast, stirring it into gravy, or — as Morgan’s Country Butchers have shown — incorporating it into artisan sausages, Marmite brings something irreplaceable to the table.
The National Craft Butchers Awards recognition also suggests we may see more butchers and food producers experimenting with Marmite in their recipes. If the judges’ enthusiastic response is any indication, Marmite-flavoured meat products could become the next big thing in craft food circles.
Celebrating Bold Flavours
In an era of bland, safe food choices, Morgan’s Country Butchers’ award-winning Marmite sausage stands as a testament to the power of taking risks. They bet on a flavour that divides opinion, and they won. For those of us who love Marmite, this isn’t surprising at all — we’ve always known that once you’re on the “love it” side, there’s no going back.
Congratulations to Morgan’s Country Butchers for their well-deserved recognition. Here’s hoping more food innovators follow their lead and embrace the mighty Marmite.
