Twelve famous figures who have publicly committed to a side on Marmite, with their real quotes named and sourced. Six lovers (Florence Pugh, Sir Paul McCartney, Nigella Lawson, Nadiya Hussain, Hailey Bieber, Gordon Ramsay), six haters (Madonna, John Cena, Adele, Anthony Albanese, Hugh Jackman, Piers Morgan), and two more who use the word as a metaphor for their own work.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: marmite | View all articles
The Marmite Mnemonicon, five months in
How a Victorian fairground fortune-teller cabinet on a Norfolk shelf, wired to Sedasoft's siteengine_ai, became the apparatus for the site's fake interviews with dead authors about Marmite. The Christmas-2025 origin story.
An imagined Mnemonicon panel: Douglas Adams with Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar of Marmite
Imagined Mnemonicon panel: Douglas Adams plus Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox. Marvin calls the jar 'the accumulated regrets of civilisation'.
An imagined Mnemonicon interview with Douglas Adams on Marmite, Vogon customs, and the McCormick deal: a Towel Day session
Imagined Mnemonicon interview with Douglas Adams (a Bovril-sandwich man, it turns out) on Marmite, Vogon customs, and the McCormick deal. A Towel Day fake séance.
Marmite at 125, with a new American owner in the room
Marmite turns 125 in 2027, just as McCormick takes over. What a serious anniversary year should look like, and what we should probably expect instead.
"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong
American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
An imagined Mnemonicon interview with Sir Arthur Conan Doyle for St George's Day, and Mr Sherlock Holmes investigates an unlabelled jar that arrived at 221B by the second post
Imagined Mnemonicon interview with Sir Arthur Conan Doyle, plus Sherlock Holmes deducing an unlabelled jar that arrived at 221B by the second post. Burton-on-Trent, 1902, medical-man sender.
Food Unwrapped films inside the Marmite factory and TikTok loses the plot
Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
An imagined Mnemonicon interview with Fyodor Dostoyevsky on Marmite as a moral substance, and a jar set between Ivan and Alyosha Karamazov at the tavern
Imagined Mnemonicon interview with Fyodor Dostoyevsky. Marmite as a moral substance that refuses the middle ground; Ivan offers the bread to Alyosha at the Skotoprigonyevsk tavern.
Marmite finally admits toast is dying
adam&eveDDB's new campaign quietly admits UK toast consumption is down 62 per cent and repositions Marmite as a cooking ingredient. Mostly successful.
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