A Marmite popcorn with the actual jar on the bag
Joe & Seph’s, the gourmet popcorn people based in north London, have done a deal with Unilever Food Solutions UK to produce the first officially licensed Marmite popcorn. Unilicensed Marmite popcorn has existed for years on TikTok, in pubs, and in the home kitchens of anyone with a saucepan and a teaspoon of Marmite. This one comes with the proper black-and-yellow jar on the bag.
This is a nicer collaboration than most. Joe & Seph’s are not a budget brand bolting Marmite onto something cheap. They are the people behind Gin & Tonic popcorn, Toffee Apple & Cinnamon, and a string of Great Taste Awards. So Marmite is being treated as a flavour grown-ups would order on purpose, not as a novelty stocking-filler.
Why popcorn actually does work with Marmite
The trick with Marmite-on-popcorn at home is that Marmite is sticky and popcorn is airy, and trying to coat one with the other in a bowl ends in a clumpy mess at the bottom. The professional method is to melt the Marmite into butter first, drizzle it over the corn while it is still warm, and toss it around like a salad. That, presumably, is roughly what Joe & Seph’s are doing at scale.
The pay-off is that the corn carries the yeasty bit, the butter softens the salt, and the texture stays light. Done well, it is one of the better Marmite-in-things products you can buy.
Speaking of Marmite-in-things
This is landing in the same news cycle as a Morrisons Marmite Mac ‘n’ Cheese ready meal (350g, around £3.25). Add the Joe & Seph’s popcorn, the M&S Marmite cheddar sandwich, the various Marmite crisps, the peanut butter, and the cheese, and you can see the pattern. Unilever are quietly running Marmite as a flavour licensing business as much as a jar.
That is fine. It works as long as the products are good, and Joe & Seph’s is one of the right partners to keep that bar up.
Where to find it
Joe & Seph’s sell direct and stock through the usual gift and food halls. The bag is the recognisable Joe & Seph’s kraft pouch with a Marmite jar on the front, so it is hard to miss. Worth a punt.
Source: Joe & Seph’s, Unilever Food Solutions UK, October 2025 trade press.
