World Marmite Day falls on 28 September every year. It has no founder, no organising body, no official record of who invented it and no involvement from Unilever, which makes it one of the more honest food days in the calendar. What little is known about its origins, why an unowned celebration suits this particular product rather well, and a few things to eat to mark it.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: britishfood | View all articles
Marmite popcorn is the savoury-snack idea that should have happened a decade ago
Marmite popcorn is the savoury snack hiding in your cupboard. The eight-minute stovetop recipe, why the butter carrier matters, the two mistakes to avoid, and why the homemade version beats anything in a bag.
The Marmite WWII workers' campaign: how a brown jar became part of the war effort
Marmite's Second World War story: the B-vitamin workers' advertising in factory press, the Red Cross parcels to prisoners of war, the desert and jungle field rations, and what the wartime ads actually looked like.
"Love it or hate it": where the Marmite slogan came from, and how it rescued a struggling brand
Where 'love it or hate it' came from: the 1996 BMP DDB campaign that rescued a fading brand by leaning into the half of Britain that hated the taste, and how the slogan escaped into everyday language.
"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong
American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
What happened to Schwartz: the 42-year case study for what comes next for Marmite
If you want to know what happens to a British heritage food brand under McCormick ownership, you do not have to speculate. There is already a forty-two-year working example sitting on every supermarket spice shelf in Britain.
The umami-bomb trend is just cooks discovering what Nigella has been doing for years
The TikTok umami-bomb trend has put Marmite in stews, ragus, and brownies. The trick is real, but Nigella was doing it in 2010.
Marmite Hummus is real, and it is mostly fine
Marmite has launched a hummus, as a permanent product, in the chilled aisle. It is, to mild surprise, mostly fine and actually quite useful.
TikTok discovers Marmite, again, but louder this time
TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
M&S launches a Marmite caramel sauce, because of course they did
M&S launches a Marmite caramel sauce for Christmas. The word 'swalty' is regrettable. The sauce itself, surprisingly, works on ice cream.
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