<a href="http://footnotes.jinkies.org.uk/marmite.html" target="footnotes">From Footnotes</a>

If we're to believe advertising (ha hah hah ha HA! ahem) then Marmite: You either LOVE it or HATE it. Now I don't know about anyone else but I neither love nor hate Marmite. If there's some in the fridge I might put it on some toast or a bagel if I fancy a change, but generally I wouldn't go out of my way to buy the stuff or choose it as a first preference. I don't go 'yum', I don't go 'yuck'. I am ambivalent. So there you go. It may seem slightly petty for me to devote an entire footnote just to point that out but I'm slightly prone (oh yeah only ssslllightly) to feeling resentment over these pointless artificial binaries being inflicted on me (I mean there's enough of those already without advertising making more up).

Anyone who's ever bought a jar of Marmite will notice that the label boasts the spread within is '100% Vegetarian'. Now being charitable I'll assume that this is supposed to mean that Marmite is vegan (I checked, it is) but really vegetarian just means no food that involved killing an animal (whereas vegan is no ingredients that involved the exploitation of an animal in any way). So really the idea of selling something as being 100% vegetarian is slightly stupid, I mean imagine selling something as 99% Vegetarian! But wait, some crisps are sold as being 80% Fat Free (like no one'll notice that 20% fat is actually really quite high) so maybe, considering that some people are pseudo-vegetarian like pescetarian (they eat fish too) or worse (eating chicken!) for health reasons (call it something other than 'vegetarian' please people), it might be possible to sell stuff on being some percentage vegetarian. Like maybe 'McDonalds Big Mac 66% Vegetarian!' ...well you never know.