In an ultimate act of brand loyalty, Saire May officially became Saire Marmite. At the time, the 38-year-old explained that he wanted to show his devotion and passion for the yeasty product. He reportedly gets through a jar a week and has an extensive collection of over 100 pieces of Marmite memorabilia.

His family, he admitted, thought he was a bit mad, but it was a price he was willing to pay. The story of Mr. Marmite is a charming testament to the powerful, and sometimes eccentric, connection people have with this iconic British food.

Source: https://www.chroniclelive.co.uk/news/north-east-news/marmite-fan-changes-name-favourite-1333333