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Sandwich SOS - Marmite to the rescue!

Posted by Seamus
Marmite SOSIt's back to school time and Mums all across the country will apparently (according to Marmite) be thrown into 'sandwich anxiety' as they prepare to make the first of an estimated colossal 190 lunchbox sandwiches for their kids over the next school year. Cheese and ham are currently the top toppings the UK's list of 'favourite fillings', though one suspects this means that kids will have very little to get excited about over their lunchboxes.   So, quoting from the Marmite press release, this is what needs to be done!

The Problem: Boring and Unbalanced

Research carried out by Marmite, reveals that over three quarters of Mums struggle to think of new fillings for their children's sandwiches every day[3], with over half of all Mums admitting to actually preparing sandwiches that their children don't like! Even more worrying, is the fact that almost half of all Mums are also anxious about the lack of nutritional value in the sandwiches they make for their children every single lunchtime. And to make matters worse, a huge 64% of Mums are worried that the impending credit crunch is making their kids' sandwich options even duller, as more exciting sandwich fillings become increasingly unaffordable.  

The Solution: MarmiteSOS!

To address the daily 'sandwich anxiety' facing Mums across the UK, the makers of Marmite have launched the Marmite Save Our Sandwiches (SOS) hotline, to give Mums ideas and help with an array of exciting, inspiring sandwiches that are not only easy to prepare but also developed with children in mind.   Unlike many sandwich recipes, there is no need for fancy, expensive ingredients to create any of our sandwich suggestions, as each recipe is 'credit crunch' friendly and will be created using only your favourite/ most available ingredients.  

How it works: Simple Sarnie Solutions

All Mums need to do is email [email protected] with a list of their children's favourite sandwich ingredients and/ or your store cupboard essentials, and our fully qualified Marmite nutritionist will respond with a selection of tasty, nutritious, exciting sandwich fillings for your children's lunchboxes, freeing Mums of 'sandwich anxiety' everywhere.
Categories: Recipes & Cooking , News & Current Events , FAQs & Guides

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