PRESS RELEASE
The new Marmite Biscuit, inspired by Marmite Cookbook author Paul Hartley and made by Fudges Bakery of Dorset, is set to become the talking point over dinner tables across the country.
With the unmistakable taste of Marmite, these crunchy wholemeal biscuits can be eaten with a variety of both sweet and savoury toppings, dunked into creamy dips, served with a cheese board or just enjoyed on their own. Wherever they appear, the glossy black box of Marmite biscuits will be as recognisable as the much loved and trusted Marmite jar.
The Marmite Biscuit was created by Paul Hartley, founder of breakfastandbrunch.com and author of the best-selling Marmite Cookbook, in association with Unilever Bestfoods UK and produced by the award-winning Fudges Bakery. The distinctive 'love it or hate it' savoury taste is a good source of B vitamins and has a loyal fan base in the UK.
Paul Hartley commented: "People who buy Marmite are completely passionate about the brand and we think these new Marmite biscuits will go down a storm. Already well-known as a breakfast and snacking brand, this will probably be the first time that Marmite appears on the dinner table. Market research has shown that even some Marmite 'haters' confessed they love this biscuit!"
Today Marmite is one of the UK's most well established brands, worth in excess of £25 million.
The new Marmite Biscuits come in a 150g box, RRP £1.99, and will be available in Waitrose stores and most independent retailers nationwide from 27 September 2004.
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