What a lovely little exhibition this was. The Air Gallery is a lovely venue and the artwork, sorry MarmARTwork, is very good. There were canvas prints of Marmite creations and at the entrance, some actual MarmART on toast! At the back, three Dualit toasters were ready to blast out toast for budding artist to have a go.
NOTE: The Exhibition runs until Saturday 28th October 2006.
I was able to have a chat with the powers that be at Marmite and here is what they had to say.
So, how did MarmART come about then?
The idea has been running about inside the corridors of Marmite for a while. Whislt we were talking to consumers [that would be you and me - Ed] and doing market research for Squeezy Marmite we found that people liked the fact you could do more creative things with the squeezy jar than the glass one. We found it enabled you to draw on your toast and then eat it!
Who do you have providing MarmARTwork?
Well, we have an online competition that anyone can enter. It will run for quite a while so that everyone can have a go. You can take a photo of your creation and upload it to the site. Each week website visitors can vote which MarmART they like the most.
For the gallery, which is open for a week, we have pieces supplied by Linda Barker, from Changing rooms fame, who is also doing MarmART workshops at the gallery. There are pieces from Dermot Flynn, various other illustrators, the public and from Room 13, an art organisation that Marmite is supporting.
We want the website and the gallery to be accesible to all.
Is the gallery for adults or children?
It's aimed at a 50/50 split. Parents will bring their children during half term. What we have found is that the kids get stuck into making their own MarmART and the adults, after a minute or two, sit down to "help" and end up spending as much time on their creations as the children.
Do you Love or hate Marmite?
I Love it of course!
