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Oct 23 2006 Post Icon

MarmArtwork on Toast

By: Seamus Waldron Published: 23 October 2006

You may have noticed that Squeezy Marmite jars are sporting MarmART. Marmart is a space for you to express your inner, Marmite obsessed, Van Gogh. A place to show works of art created from toast and Marmite.

You can get in on the act, perhaps having your Marmart displayed in the gallery? All you have to do is take a photo of your piece of Marmart, upload it to the Marmat website and wait for your adoring public to rate your efforts! There will be e a celebrity curator dropping in every week to select their Pick of the Week, there will be workshops hosted by Linda Barker (from Changing Room fame) and the most loved pieces of work will have the prestigious honour of being displayed at The Air Gallery in London.

To see what you are up against, have a look at the UK Marmart Gallery or nip down to The Air Gallery in London from the 22nd-28th October 2006 to see the most loved (as voted by you on the website) pieces of artwork.

For once, don't think that Marmart is new, those cheeky Kiwis have been producing works or MarmART for quite a while now. Head on over to the Kiwi Marmite website to get some antipodean inspiration. GOOD LUCK!

Update, 2008: The MarmART idea's most ambitious public artwork came two years later: Jeremy Fattorini's life-sized Rodin Kiss made entirely from Champagne Marmite, installed in Greenwich Park. Story at Someone made Rodin's The Kiss out of 420 jars of Marmite.

Provenance: Originally published on ilovemarmite.com (the site's original domain, 2000–2016). Republished here on ilovemarmite.co.uk in 2025 after the .com domain was lost. Original publication date preserved above.

Tags: marmitearchivedmarmartarttoastsqueezybritishfoodmarketing
Categories: Product Launches , Pop Culture References , Advertising Campaigns

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