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Oct 3 2012 Post Icon

Marmite Sponsors Oxford St Lights

By: Seamus Waldron Published: 3 October 2012

Marmite is giving you the chance to tell the world what you think of Marmite, on a specially designed interactive banner overlooking Selfridges as part of the Oxford Street lights.

The street lights will feature classic animated Christmas characters with a love/hate twist and will run from Marble Arch to Poland Street for six weeks from Monday November 5th.

Get your moment of fame by uploading a photo on Marmite's Facebook page. You will be sent an email with a time frame for when your image will appear so you can see youself up in lights :-) If you can't make it in person, there will be a webcam and an online gallery.

Shoppers on Oxford Street will also be able to get involved through an interactive bus shelter located near Bond Street tube station. From 26 November the shelter will house a camera for shoppers to take a photo which will be uploaded to the lights within three minutes.

Update, 2025: The Marmite-Oxford-Street-Lights moment was the brand's most ambitious mass-public partnership of its era. The current generation of celebrity-brand partnerships works at a similar scale but very differently. See The final Elton John Pride jar, and a million quid for the AIDS Foundation, which closed in December 2025.

Provenance: Originally published on ilovemarmite.com (the site's original domain, 2000–2016). Republished here on ilovemarmite.co.uk in 2025 after the .com domain was lost. Original publication date preserved above.

Tags: marmitearchivedchristmasoxfordstreetmarketinglondoninteractivebritishfood
Categories: Marketing Campaigns , Pop Culture References , Social Media Moments

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