Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
Social Media Moments
Viral Marmite content: trending topics, memes, TikTok trends, and social media campaigns.
Category: Social Media Moments | View all articles
TikTok discovers Marmite, again, but louder this time
TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
Marmite is one of the longest-running memes on the internet
Bartle Bogle Hegarty wrote "Love it or hate it" for Marmite in 1996. Twenty-nine years later, half the internet is still using it. That is the kind of longevity ad agencies dream of and almost never achieve. The reason it travelled is that it does not actually sell Marmite.
The Marmite jar has flat sides, which is not news
Last week, the internet collectively discovered that the Marmite jar has flat sides, and you can lay it on its side, and this makes it easier to scrape out the last bits. Greg James called it life-changing on Radio 1. The clip went around TikTok. The Marmite press office got a small flurry of calls.
Unilever is moving Marmite marketing to TikTok creators
Unilever's CMO put out a statement in early March confirming what most of the trade press had already worked out.
Marmite Love Cafe: Pay by Love
It's my birthday on August 4th and what better way for me to celebrate this year than to visit the world first 'pay-by-sentiment' cafe. On the 4th & 5th August, Marmite is launching this unique cafe at Soho Grind .
Win VIP Oxford St Lights Tickets
Marmite is offering VIP tickets to the Marmite Gold Oxford Street Christmas Lights event. The lucky winner and a friend will be on stage for the switch on show, rub shoulders with the stars, and a enjoy a luxury hotel stay at The Langham hotel and a £250 dinner with cocktails at Roux at the Landau.
Reporting from Oxford St Lights
Well, November 5th is going to be fun, I have been asked to be the official 'behind the scenes' blogger/reported for the switch on of the Oxford St lights in London.
Marmite Sponsors Oxford St Lights
Marmite is giving you the chance to tell the world what you think of Marmite, on a specially designed interactive banner overlooking Selfridges as part of the Oxford Street lights.
Marmite Ukulele Song
We love Marmite and we love the sweet sound of the Ukulele, so we asked LanaBel to sing us a song exclusively for http://www.iLoveMarmite.com
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