In a shock move, Paddington Bear has switched from marmalade in his sandwiches to Marmite. Should Paddington stick to tradition, or embrace something new and switch to Dark side?
After years of eating marmalade sandwiches, Paddington Bear tries Marmite for the very first time (though you would have thought he would have tried it by now, it's not as if Marmite hasn't been around for a century or more!).
Paddington Bear is now appearing in TV ads where he is about to tuck into a marmalade sandwich when a bus drives past with a squeezy Marmite advert on it.
Inspired, Paddington tries a Marmite sandwich. Whilst chomping on his new favorite filling, he decides to break off a piece of his sandwich and share with pigeon, who gobbles it up and promptly gags on the vile taste. (Love / Hate I guess ;-)
I have to say that I love the advert and I don't have a problem with Paddington Bear, an old favorite, trying something new, especially as the advert is made using the same techniques as in the original children's TV show and not the more recent incarnation. Thritysomethings of the world rejoice, Paddington is back!
PS. The squeezy Marmite ad can be seen online at www.marmite.co.uk, or just watch this clip:
