adam&eveDDB's new campaign quietly admits UK toast consumption is down 62 per cent and repositions Marmite as a cooking ingredient. Mostly successful.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: advertising | View all articles
Marmite's Influencer Strategy
In 2025, Unilever shifted Marmite marketing to influencer-led digital campaigns, moving away from traditional television advertising.
Paddington's Marmite Advert
In 2007, the unthinkable happened. Paddington Bear, the world's most famous marmalade enthusiast, was seen enjoying a Marmite sandwich, causing a national stir.
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