It is hard to think of another food brand that became a word in normal British English. Hoover, in its day. Tippex. That is most of the list. Marmite is in it. If you describe a film, a politician, a footballer or a piece of new architecture as "a bit Marmite", everyone in the room nods.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: popculture | View all articles
Marmite is one of the longest-running memes on the internet
Bartle Bogle Hegarty wrote "Love it or hate it" for Marmite in 1996. Twenty-nine years later, half the internet is still using it. That is the kind of longevity ad agencies dream of and almost never achieve. The reason it travelled is that it does not actually sell Marmite.
Paddington's New Marmite Ad
Whilst having a birthday party, Paddington decides to top up the sandwiches with Squeezy Marmite (just like slipping a hip flask of vodka into the fruit punch :-). Of course, half the guests love it, the other half don't. Watch out for what the policeman's hat gets used for!
Paddington Switches to Marmite
In a shock move, Paddington Bear has switched from marmalade in his sandwiches to Marmite. Should Paddington stick to tradition, or embrace something new and switch to Dark side?
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