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Apr 10 2010 Post Icon

The UK 2010 election, party manifestos

By: Seamus Waldron Published: 10 April 2010

The UK 2010 election is upon us and finaly, we have all the parties revealing their election manifestos.

It will be a strong and tight fight between the leading contenders and here I reproduce their manifestos. As a point of transparity, I must exculsively reveal that I am the Minister for Foreign Relations forhe Love Part
and I strongly urge you to spread the word of The Love Party far and wide!

The Love Party Manifesto

Our aim is to Spread the Love of Marmite, first across this country and then across the world. Every man, woman and child in the world is a Marmite lover. They just may not know it yet. Many are ignorant of Marmite's many qualities, like how good it tastes and how it's full of B vitamins. Many believe instead the vicious lies told about it by the Hate Party. The first priority therefore of the Love Party is one of education. Once the wonderful truth about Marmite is known throughout the world, there will be no more fear or hatred. Only love.

Party pledges

1. To accord ministerial powers to everyday Marmite lovers so they can help spread the message. 2. To develop new ways for Marmite to help tackle society's issues. 3. To set up anger management courses for Marmite haters. 4. To criminalise all acts of face-pulling towards the Marmite-loving community. 5. Upon victory, to build a Marmite shrine for lovers across the world to congregate and worship.

The Hate Party Manifesto

Our mission is to Stop the Spread of Marmite by reducing, and ultimately terminating, its production and consumption. We believe that Marmite is a cankerous evil and responsible for much of what is wrong in this society. We reject the notion that the presence of B vitamins in Marmite justifies its continuing presence in this country. Although the Hate Party's long-term goal is for a total ban on Marmite, we will settle in the short term for containing the threat. We want less of it produced, we want less of it eaten, and we want the rights of those innocent taxpayers who fear contamination properly protected.

Party pledges

1. To set up designated Marmite-eating Zones across the UK. 2. To fight for the rights of the residents of Burton-on-Trent, a community living in the toxic shadow of Marmite's factory. 3. To create a Spread Offenders List to expose Marmite-lovers. 4. Upon victory, to enforce a name change

Update, 2024 and 2026: The Marmite-as-political-metaphor has only got stronger. "A bit Marmite" is now standard British political shorthand. See The word "Marmite" has become a verb, almost. The 2026 McCormick acquisition triggered the most political reaction the brand has had in years: "You can't sell Marmite to the Americans".

Provenance: Originally published on ilovemarmite.com (the site's original domain, 2000–2016). Republished here on ilovemarmite.co.uk in 2025 after the .com domain was lost. Original publication date preserved above.

Tags: marmitearchivedlovepartyhatepartysatirepoliticsloveitorhateitbritishfoodcampaign
Categories: Pop Culture References , Advertising Campaigns , British Culture

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