This could be seen as a shark jumping moment, but perhaps it's not such a bad idea when you think about it. Marmite has launched a Marmife, a knife designed to get into the nooks and crannies of a Marmite jar to get every last scrap - essential when you are down to you last jar...

If you can get a specialised spoon for honey or a butter knife, why not for Marmite? Joanne ORiada, said: "We've had comments from our Facebook community about the difficulty people have in getting all their Marmite out of the jar. Now, finally, we have a solution that reaches the spots other utensils just can't get to." Has she not tried a finger?

The Marmife is a silicone spatula shaped around a steel core to give it a bit of strenght. It took 15 re-designs to get the Marmife just right, so perhaps it should find a place with your cutlery .