Before I begin, let me say a big THANK YOU to Marmite for sending me a "pre-release" Squeezy Marmite.
First thoughts
Whilst I was waiting for my Squeezy Marmite to be delivered, I had one overriding thought and one concern. The thought was "Will Marmite be squeezeable?". My concern was
that in the dawn of time, there used to be a program on TV called "That's Life". When Heinz annouced that they would be introducing squeezy Tomato Ketchup, That's Life made
a huge song and dance about loosing the glass bottle and created all sorts of fears for a beloved product. As it happens, today we still have Ketchup in glass bottles and also in plastic.
First Impressions
Ripping open the jiffy bag I found the new look Marmite. GOOD NEWS!!!! It looks like a Marmite Jar, only plastic. Okay, there is one thing I should mention, it is a Marmite jar
sitting on its head. What a good idea. Not only that, there is a bit of humour about the product as instead of being branded with the Marmite logo, it has "Squeeze Me" instead.
Due to it's design, the Marmite will always be in a position to be squeezed out. We all know that Marmite isn't the most viscous of substances, and this was my real worry. Have no fear,
good design and instuctions on the back which tell you not to keep squeezy Marmite in the fridge will ensure that "Squeeze Me Marmite" will work as advertised.
Turning the "jar" around, you get the Marmite logo and instructions! As mentioned previously, the first is; "The fridge makes me chilly, NOT squeezy." The second is;
"This way up, [with an arrow pointing up] or I get dizzy, not squeezy." Bold words are as they appear on the jar.
Oh yes, the "Squeeze Me Marmite" I got is 200g.
Taste test
Tastes just the same.
Second thoughts
It did occur to me that the "Squeeze Me Marmite" might contain different ingredients. You know what, it does. Between the Spice Extracts and the Riboflavin is "(contains celery)". Now, I checked two new jars of
Marmite and neither one had celery listed. It could be that celery has been added or that celery has been there all the time and is now going to be listed. Make of it what you will. [Update: Celery is definately a normal ingredient for Marmite]
There is also a shelf life of about a year which seems to be shorter that glass jar based Marmite. I also wonder how squeezy it will be in a years time. Another
thought is that when you are about to run out of Marmite, usually you start scraping it out with the point of a knife to get every last bit. How do you do this with a squeezy jar? Two seconds of
thought later brings me to the lightbulb moment! Unscrew the top. Duh!
Think of the possibilities
You can put it on toast, but thats not a reason to embrace "Squeeze Me Marmite". Let me enlighten you.
First off, you can take it travelling. It's less wieght than a jar and won't crack or smash. Trust me,
this is important because opening your luggage to find Marmite smeared over your clouths instead of your breakfast is not the greatest thing in the world.
Being squeezeable, you can now eat Marmite one handed. Flip open the lid, tilt your head back and squeeze. Marmite without the middle man.
Considering that one handed comsumption is now possible, remember 9 1/2 weeks? Replace fruit with "Squeeze Me Marmite" and you'll be licking it off your partner (see the exclusive poll on this website) in wild abandon.
It also dawned on me that the new logo is ideal for tattoos ;-)
Final thoughts
What can I say? "Squeeze Me Marmite" looks like Marmite, tastes like Marmite, just in a squeezy jar. Perfect.
