Marmite is not, strictly, a snack. It is a savoury spread. Several British snack makers have nonetheless spent the last twenty years working out how to put the flavour of Marmite into bagged products that sit on a shelf next to crisps and popcorn, and the result is now a quietly substantial little category. This is a current guide to every Marmite-flavoured snack you can actually buy in a UK supermarket in 2026, with notes on what works, what does not, and which licensing deals sit behind which product.
Walkers Marmite crisps
The longest-running and biggest-volume Marmite-licensed snack. Walkers has produced Marmite-flavoured crisps under a Unilever licensing deal since 2002, with brief interruptions for “limited edition” reformulations and packaging refreshes. The current product is a standard ridged-cut potato crisp dusted with a yeast-extract seasoning that approximates the Marmite flavour profile while not being literally the spread on a crisp.
The flavour reads as more salt-and-yeast-forward than the spread itself. Marmite enthusiasts often describe the crisp as a milder version of the jar, which is roughly correct. The seasoning is a powdered yeast-extract blend rather than a Marmite paste, because applying paste to crisps at factory scale is not practical, and the powder loses some of the bitter complexity of the original spread.
Walkers Marmite crisps are the version most non-Marmite-loving Britons have actually tried. The crisp form is a gateway product; people who say “I tried Marmite crisps and quite liked them” are often the same people who do not have a jar in the cupboard.
Joe & Seph’s Marmite popcorn
The premium popcorn brand Joe & Seph’s launched its Marmite popcorn under a 2017 licensing arrangement that was renewed in 2022. Joe & Seph’s is the brand that other British popcorn manufacturers measure themselves against; the company’s hand-popped, fully-coated approach produces a denser, glossier, more flavour-coated kernel than mass-market microwave popcorn.
The Marmite version uses a butter-and-yeast-extract glaze that comes much closer to the jar’s flavour than any dusted-powder approach. The kernels are coated rather than dusted, which means each piece carries a meaningful Marmite load rather than a trace of seasoning that disappears between teeth. The bag is small and expensive, but the flavour intensity per kernel is the highest of any factory-produced Marmite snack on this list.
The launch generated a small mountain of press coverage and is what most people mean when they search for “Marmite popcorn” online. It is currently sold in Waitrose, Sainsbury’s, Selfridges and Joe & Seph’s own retail outlets, and online direct.
Tyrrells “Hand-cooked English yeast extract” crisps
Tyrrells, the Herefordshire premium-crisp brand, does not formally licence the Marmite name but produces a yeast-extract-flavoured crisp under its own labelling. The product reads as a Marmite-adjacent flavour without paying the licence fee. The actual seasoning is a brewer’s-yeast-extract blend that produces a slightly different flavour profile from Marmite proper — drier, less bitter, more straightforward salt-savoury.
This is one to know about if you cannot get the Walkers version (Tyrrells distributes more widely in some independent retailers) or if you prefer a slightly less Marmite-forward yeast-extract crisp. It is, in honest taste-testing terms, a different flavour from Walkers Marmite. Both are good.
KP Marmite-flavoured peanuts
KP has produced Marmite-flavoured peanuts under a Unilever licensing deal since 2017. The product is a salted peanut with a yeast-extract dusting, sold in a small bag with the Marmite jar prominently on the front. The peanut is a particularly clever flavour carrier; the peanut’s own oil interacts well with the dry seasoning, and the long crunch of the nut gives the flavour time to come through.
This is the Marmite snack most likely to be ordered at the bar. The packs are pub-sized, the flavour is bold without being aggressive, and beer enhances the savoury hit in a way that is not obvious from the bag.
Special K Marmite cereal
The 2023 Special K Marmite breakfast cereal experiment was a limited-edition collaboration with Kellogg’s that has, as of mid-2026, not been brought back. The product was a wheat-and-rice flake with a yeast-extract glaze, sold for about six months and then discontinued. Reviews split predictably — Marmite enthusiasts found the flavour authentic but the sweetness contribution from the cereal awkward; non-Marmite-eaters found the combination simply confusing.
The cereal is a useful product to keep in mind as evidence of how far the licensing deals will stretch. There is no reason to expect a reintroduction, but it is worth knowing about for completeness.
Marmite-flavoured rice cakes
A short-lived 2023 product line that briefly appeared in Tesco and Sainsbury’s and then quietly disappeared. The rice cake is a poor flavour carrier for Marmite — the cake itself is too dry and porous to hold a meaningful coating, so the flavour comes through as scattered hits rather than a consistent flavour layer. The product line was discontinued within a year. Marmite enthusiasts who tried it tend to remember it as the answer to “what if you could not really taste the Marmite”.
Marmite chocolate
The Marmite chocolate bar produced by Cadbury under a limited 2019 licensing deal is, technically, a snack and is included for completeness. A milk-chocolate bar with embedded Marmite-flavour pieces, it was sold for six months in Tesco and then withdrawn. The chocolate-Marmite combination is divisive even among the brand’s most loyal fans; reviews were genuinely split, and Cadbury has not reissued the product.
What the snacks category tells you about the brand
The Marmite licensing strategy under Unilever has been consistent for two decades: licence the name to category leaders (Walkers in crisps, Joe & Seph’s in popcorn, KP in peanuts, Cadbury in chocolate), accept that the licensee will produce a Marmite-adjacent flavour rather than a literal Marmite-on-product, and pull the licence if the product does not sell. The strategy has produced two permanent product lines (Walkers, KP) and several short-lived experiments (cereal, rice cakes, chocolate).
The pattern is rational. Permanent licensing only makes sense in categories where the Marmite flavour is genuinely well-suited to the format. Crisps and peanuts have that suit. Cereal does not. The popcorn category is borderline; Joe & Seph’s premium positioning has kept it alive but a mass-market popcorn version would probably not survive.
What is missing from the category, despite obvious commercial opportunity, is anything at the lower-cost end. There is no Marmite-flavoured Hula Hoops, no Marmite Quavers, no Marmite Wotsits. The brand has been disciplined about staying in premium and mid-premium territory, which protects the Marmite name from being overexposed. Whether this discipline holds after the McCormick acquisition closes in mid-2027 is one of the most interesting open questions about the brand’s near future.
The homemade alternative
For most of these snacks, a home version is achievable and often better. The Marmite popcorn recipe (see related reading) gives you a denser flavour hit than any factory-produced version. Marmite-glazed peanuts are a five-minute pan job. Marmite-buttered toast cut into soldiers is, when honest, the original Marmite snack and the one most British households still default to.
The bagged products are good for what they are: a way to deliver a Marmite-flavour experience without opening a jar. For the genuine Marmite enthusiast, the jar is still the better product.
