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Sep 9 2012 Post Icon

Marmite Gold: the 2012 limited edition that was not actually gold

By: Seamus Waldron Published: 9 September 2012

Marmite Gold, it has the same taste as but with the addition of edible gold flecks. GOLD FLECKS!

It's a Christmas special Marmite, but you can't help but think that it coincides nicely with London 2012.

What with the Golden Jubilee, the Gold rush of Medals for our Olympians this summer and that it its aslso the 110th Anniversary of Marmite, Marmite Gold is a celbration of celebrations.

It is the first time that the spread has visibly changed, I guess thats what happens when you add real edible gold flecks and add bling to your breakfast.

Marmite Gold will available in all good supermarkets and from http://www.marmiteshop.co.uk from the week beginneing 9th September.

Update, September 2026: A correction to this post, fourteen years late. The flecks in Marmite Gold were gold-coloured, not gold. The press material at the time said edible gold, a lot of the coverage repeated it, and so did this post. I knew better, having worked on the campaign that put the jar onto the Oxford Street Christmas lights, and I should have written it up accurately here. The jar itself was real enough: three hundred thousand of them for Christmas 2012, marking Marmite's 110th anniversary in the year of the London Olympics and the Diamond Jubilee. The headline on this piece previously said 2010, which was also wrong. See every Marmite limited edition, ranked for where it places.

Provenance: Originally published on ilovemarmite.com (the site's original domain, 2000–2016). Republished here on ilovemarmite.co.uk in 2025 after the .com domain was lost. Original publication date preserved above.

Tags: marmitearchivedlimitededitionmarmitegoldgoldleafjubileechristmasbritishfoodpackaging
Categories: Product Launches , Modern Era (1990-2025) , Limited Editions & Specials

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