FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November. You will see me talking a lot about Marmite and eating it :-) I do also talk some sense about FanCulture in the digital age.
Also featuring expert opinion and insight from academics, marketeers and other fans (Marmite, Nike and Sony). This documentary looks at how a brand can identify their fans and, more importantly, harness their passion.
See the documentary on the WeAreAmplify website.
