Where 'love it or hate it' came from: the 1996 BMP DDB campaign that rescued a fading brand by leaning into the half of Britain that hated the taste, and how the slogan escaped into everyday language.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: branding | View all articles
A Marlborough boutique has painted itself in Marmite stripes
Isabella Wookey, who runs Willow & Wolf on the high street in Marlborough, Wiltshire, has painted the front of her shop in broad stripes. The stripes are a slightly pinker brown than the proper Marmite yellow-and-oxblood, but the reference is instant. Walk past it and you think, jar.
FanCulture: The Evolution of influence
FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November.
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