Exclusively for iLovemarmite.com, RS, UK Rapper has produced this Rap song for loving Marmite. It is also used in the Fanculture documentary that we posted about recently. Enjoy and please leave us feedback if you Love or Hate the song. Here, we love it! <br/> <iframe width="580" height="295" src="http://www.youtube.com/embed/kqDnrsRb0XY" frameborder="0" allowfullscreen></iframe>
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FanCulture: The Evolution of influence
FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November. You will see me talking a lot about Marmite and eating it :-) I do also talk some sense about FanCulture in the digital age. Also featuring expert opinion and insight from academics, marketeers and other fans (Marmite, Nike and Sony). This documentary looks at how a brand can identify their fans and, more importantly, harness their passion. <center> <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/"><img src="siteimages/fanculture-watch.jpg"></a> </center> See the documentary on the <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/">WeAreAmplify</a> website.
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