Marmite Articles

Explore our collection of articles about Marmite, Britain's most divisive spread.

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Marmite in British popular culture: the verb, the meme, and the brand-name shorthand

Marmite in British popular culture: the verb, the meme, and the brand-name shorthand

It is hard to think of another food brand that became a word in normal British English. Hoover, in its day. Tippex. That is most of the list. Marmite is in it. If you describe a film, a politician, a footballer or a piece of new architecture as "a bit Marmite", everyone in the room nods.

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FanCulture: The Evolution of influence

FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November.

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Extreme Marmite: A Warning

Oh dear God, what some people will do..... A short film made for an Avant Garde film project (National Diploma Media at Guildford College). The main theme being an unhealthy obsession with Marmite.< Music by Aphex Twin and Add N to (X)

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