For most of its history, Marmite came with a metal screw-top lid. The lid was satisfying. It made the right sound when you opened the jar. It had heft. It felt durable, in the way that midcentury British packaging often did, and it suggested that the contents were a serious product.
Post-War Growth (1946-1989)
Expansion and popularization: television advertising, product innovations, export growth, and establishment as a British cultural icon.
Category: Post-War Growth (1946-1989) | View all articles
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