Stephen Fry, the first living guest in the Mnemonicon. The Conservative-voting joke unpacked, the McCormick sale, refusing Bartle Bogle Hegarty, and why Dostoyevsky was wrong about the jar.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles from: 2026 | View all articles
A Mnemonicon round-robin reunion. Six ghosts at one jar, with proper disagreement, and the crossover story Shakespeare asked Adams to tell
Six ghosts at one jar. Churchill, Adams, Shakespeare, Keats, Dostoyevsky and Conan Doyle, with proper disagreement and the Dirk Gently x Ford Prefect crossover Shakespeare asked Adams to tell.
A Towel Day Marmite panel with Douglas Adams and friends
A Towel Day panel: Adams plus Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar. Marvin calls it the accumulated regrets of civilisation.
Douglas Adams on Marmite, Vogon customs, and the McCormick deal: a Towel Day Mnemonicon interview
Douglas Adams (a Bovril-sandwich man, as it turns out) on Marmite, Vogon customs, and the McCormick deal. A Towel Day Mnemonicon session.
Marmite at 125, with a new American owner in the room
Marmite turns 125 in 2027, just as McCormick takes over. What a serious anniversary year should look like, and what we should probably expect instead.
"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong
American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
Sir Arthur Conan Doyle on Marmite for St George's Day, and Mr Sherlock Holmes investigates an unlabelled jar that arrived by the second post
Sir Arthur Conan Doyle for St George's Day, plus Sherlock Holmes deducing an unlabelled jar that arrived at 221B by the second post. Burton-on-Trent, 1902, medical-man sender.
Food Unwrapped films inside the Marmite factory and TikTok loses the plot
Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
Fyodor Dostoyevsky on Marmite as a moral substance, and a jar set between Ivan and Alyosha Karamazov at the tavern
Fyodor Dostoyevsky on Marmite as a moral substance that refuses the middle ground. Ivan offers the bread to Alyosha at the Skotoprigonyevsk tavern.
Marmite finally admits toast is dying
adam&eveDDB's new campaign quietly admits UK toast consumption is down 62 per cent and repositions Marmite as a cooking ingredient. Mostly successful.
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