In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles from: 2017 | View all articles
When Kraft Heinz tried to buy the whole pantry: the 55-hour Marmite scare of 2017
Nine years before McCormick, Marmite had a near-death experience. In February 2017 Kraft Heinz made a £115 billion grab for Unilever, the row lasted about 55 hours, and the government started sharpening pencils. Then it was over.
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