I put Douglas Adams back in front of the Marmite Mnemonicon and asked about Dirk Gently. The holistic detective, faced with a jar of Marmite and a jar of Bovril, chooses Marmite, justifying it through the fundamental interconnectedness of all things, beer, and fermentation. Then Adams plots a Dirk Gently story in which Bovril is transmuted into Marmite and only Dirk can work out why.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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An imagined Mnemonicon round-robin reunion: six ghosts at one jar, with proper disagreement, and the crossover story Shakespeare asked Adams to tell
Six ghosts at one jar. Churchill, Adams, Shakespeare, Keats, Dostoyevsky and Conan Doyle, with proper disagreement and the Dirk Gently x Ford Prefect crossover Shakespeare asked Adams to tell.
An imagined Mnemonicon panel: Douglas Adams with Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar of Marmite
A Towel Day panel: Adams plus Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar. Marvin calls it the accumulated regrets of civilisation.
An imagined Mnemonicon interview with Douglas Adams on Marmite, Vogon customs, and the McCormick deal: a Towel Day session
Douglas Adams (a Bovril-sandwich man, as it turns out) on Marmite, Vogon customs, and the McCormick deal. A Towel Day Mnemonicon session.
The Marmite Mnemonicon, five months in
A Victorian fairground fortune-teller cabinet on a Norfolk shelf, wired to Sedasoft's siteengine_ai, lets the writer interview the dead about Marmite. The Christmas-2025 origin story.
An imagined Mnemonicon interview with Sir Arthur Conan Doyle for St George's Day, and Mr Sherlock Holmes investigates an unlabelled jar that arrived at 221B by the second post
Sir Arthur Conan Doyle for St George's Day, plus Sherlock Holmes deducing an unlabelled jar that arrived at 221B by the second post. Burton-on-Trent, 1902, medical-man sender.
An imagined Mnemonicon interview with Fyodor Dostoyevsky on Marmite as a moral substance, and a jar set between Ivan and Alyosha Karamazov at the tavern
Fyodor Dostoyevsky on Marmite as a moral substance that refuses the middle ground. Ivan offers the bread to Alyosha at the Skotoprigonyevsk tavern.
An imagined Mnemonicon interview with John Keats on Marmite, negative capability, an ode for the jar, and a fermented dainty added to Porphyro's feast
John Keats on Marmite as Negative Capability made edible. A five-stanza ode in his Nightingale register and a scene with Madeline and Porphyro on St Agnes Eve.
An imagined Mnemonicon interview with Winston Churchill on Marmite, rationing, and the rumoured sale
Sir Winston Churchill on rationing, the Burton factory, and a rumoured Marmite sale. Two questions Britain should ask before the deal closes, in his voice.
An imagined Mnemonicon panel with Shakespeare's cast: Romeo and Juliet, the Macbeths, and Richard III, each given a jar of Marmite
A Shakespeare panel: Romeo and Juliet on the balcony, the Macbeths in the kitchen the night before the murder, and Richard III soliloquising on toast at his coronation.
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