Marmite XO (the extra-strong, double-aged version) launched in 2010. The standard launch playbook for an extension of a heritage brand is, broadly, "advertise on television, put it in supermarkets, hope for the best". Marmite did not do that.
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MARMITE XO
The new, soon to be released Marmite XO tasting and swearing in of new Marmarati. myself (Seamus) and my partner Patrina (1st and 2nd Level Marmarati ;-) and the dancers from MIJive.
Marmite XO
The new, soon to be released Marmite XO tasting and swearing in of new Marmarati. myself (Seamus) and my partner Patrina (1st and 2nd Level Marmarati ;-) and the dancers from MIJive .
Vote for new members of the Marmarati
The society of elite Marmaite lovers, the Marmarati, is looking for 160 new members to form the "Second circle". These new members are voted on by YOU and I would ask you to vote for my partner Patrina (as seen in the photo) who is now 4 days overdue on giving birth to our first offspring!
Choose the Jar for new MARMITE XO
Here are two designs that are on the cards for the new Marmite XO (eXtra Old). As a member of the Marmarati (:-), I have been asked to solicit your favourite design from the two on offer. Just leave your choice in the comments box and I will pass on your decision!
The Marmarati
Yes, it is true, there is a secret (though not so secret now) society of elite Marmaite lovers and that society is called the Marmarati (not to be confused with the rival Marmalade!) In a rare opportunity, the Marmarati are seeking further members to join this illustrius society in the "Second Circle".
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