For the 2026 World Cup, Marmite renamed itself WeMite and released jars sized to how much you believed: reach the quarters, reach the semis, or go and win it. The jars went out through Heathrow Express to fans flying to the States. England then lost 1-2 to Argentina in the semi-final on 15 July, which means the medium jar was right. There was also a Scotland jar, carrying the saltire and the words get out of the group, that almost nobody wrote about. Scotland did not get out of the group.
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