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Before WeMite there was The Ashes Song, and Marmite has been betting on England for seventeen years

Before WeMite there was The Ashes Song, and Marmite has been betting on England for seventeen years

In 2009 Marmite backed England at the Ashes with a limited edition cricket-ball jar and a comic single by Phil Tufnell and the Wooden Urns, sold on iTunes for 79p with the profits going to Cricket for Change. England won. In 2026 Marmite backed England at the World Cup with jars sized by how far you thought they would get. England reached the semi-final. Seventeen years apart, the same instinct, and a much better hit rate than the England cricket team of the 1990s ever managed.

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