Love It or Hate It Phenomenon

The polarizing nature of Marmite: taste science, genetic factors, psychological aspects, and the "Marmite effect" as a cultural metaphor.

Category: Love It or Hate It Phenomenon | View all articles

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Anthony Albanese and Marmite: the Australian PM who called it 'rubbish'

Anthony Albanese and Marmite: the Australian PM who called it 'rubbish'

Asked about a Vegemite row in Canada, Australian PM Anthony Albanese backed his country's spread and dismissed the British one in a single word: 'Marmite, which is rubbish, frankly.' A clear hater, delivered with more authority than most.

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Idris Elba and Marmite: the star who got it served as his 'Food Hell'

Idris Elba and Marmite: the star who got it served as his 'Food Hell'

Idris Elba had Marmite served to him as his 'Food Hell' on Saturday Kitchen, paired with tofu and kale. No grand denunciation, but you do not put a food in hell if you love it, so we have him down as a sceptic rather than a sworn enemy.

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Madonna and Marmite: the one thing the Queen of Pop won't do for her kids

Madonna and Marmite: the one thing the Queen of Pop won't do for her kids

At the 2011 premiere of her film W.E., Madonna drew a line: 'I would do anything for my children. Except have a Marmite sandwich. My daughter's insistent that I eat one, but I won't! Vile!' One of the most quotable hater verdicts ever given.

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John Cena and Marmite: the wrestling champion who exercised his right to hate it

John Cena and Marmite: the wrestling champion who exercised his right to hate it

Handed a taste of Marmite, sixteen-time WWE champion John Cena recoiled, then used the brand's own logic to justify himself: the advert says love it or hate it, so he was entitled to hate it. One of the more honest verdicts on the list.

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Nigella Lawson and Marmite: the cook who turned it into a pasta sauce

Nigella Lawson and Marmite: the cook who turned it into a pasta sauce

Nigella Lawson doesn't just like Marmite, she cooks with it, building a whole spaghetti dish around it and defending it as offering 'saltiness and savouriness the way a stock cube might'. Firmly, and deliciously, on the love side.

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Florence Pugh and Marmite: the Oscar nominee who put it on toast for the nation

Florence Pugh and Marmite: the Oscar nominee who put it on toast for the nation

During lockdown, Oscar nominee Florence Pugh filmed herself making Marmite on toast with real care, and one firm rule: the butter goes on slightly cold so it only half melts into the hot toast. A genuine lover, particular about the details.

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Graham Norton and Marmite: the chat-show king who can't stand it

Graham Norton and Marmite: the chat-show king who can't stand it

Graham Norton cannot stand Marmite, and has said so plainly. He even reached for it on Eurovision, calling one entry 'like Marmite, if everyone hated Marmite'. A useful name on the hate side from a man whose whole brand is warmth.

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Paul McCartney and Marmite: the Beatle who hides it in a three-decker bagel

Paul McCartney and Marmite: the Beatle who hides it in a three-decker bagel

Sir Paul McCartney, a vegetarian since the 1970s, is a Marmite lover who built it into an elaborate layered bagel with a dark scrape of Marmite at the base. The salty, savoury hit is exactly the kind of flavour a long-time vegetarian leans on.

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Helen Mirren and Marmite: the Dame who would happily do the advert

Helen Mirren and Marmite: the Dame who would happily do the advert

Dame Helen Mirren is a cheerful, unhedged Marmite lover, to the point of saying she would happily front an advert for it. For an actress known for regal poise, planting her flag so firmly on the love side is a small, human thing to put on the record.

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Billy Bragg and Marmite: the Bard of Barking who put it in a song

Billy Bragg and Marmite: the Bard of Barking who put it in a song

Most people manage a sentence about Marmite. Billy Bragg put it in a song: the title track of 'England, Half English' pictures a breakfast of 'Marmite soldiers washed down with a cappuccino'. You don't reach for Marmite as shorthand for home unless you genuinely eat it.

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