The OED dates the adjective 'Marmite' to a single 1994 citation. Look at what it actually is and you find a Sandwell Evening Mail review calling Gregor Fisher's Rab C Nesbitt 'the Marmite man of comedy.' By the dictionary's own reckoning, the first Marmite man wore a string vest.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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A bit Marmite: the jar that became an adjective
To call something 'a bit Marmite' is now official: the OED lists Marmite as an adjective for anything that splits people into love-it and hate-it camps, and it dates the metaphor to 1994, two years before the famous advert everyone credits.
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