A few years back, the consumer-genetics company DNAFit ran a study they called the Marmite Gene Project. The aim was to see whether the famous love-it-or-hate-it divide had a genetic basis, beyond cultural exposure and childhood imprinting. The answer, surprisingly, was yes.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: genetics | View all articles
The year Marmite swabbed your cheeks: the 2017 Gene Project
In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
Page 1 of 1
