In March 2012 Sanitarium closed its earthquake-damaged Papanui factory in Christchurch, and New Zealand, which gets through 640 tonnes of Marmite a year, simply ran out. The press called it Marmageddon. Jars went for up to $60 on TradeMe, the shortage was supposed to last until July, and the spread did not actually return to shelves until 20 March 2013. It is the benchmark against which every other Marmite shortage gets measured.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: sanitarium | View all articles
Could Vegemite buy Marmite?
Yes, technically. Probably not. Definitely not in any way Britain would survive. Bear with me. This is the most fun thought experiment in the whole McCormick story, and it ends in a place that says something useful about why the yeast-extract category is shaped the way it is.
New Zealand discovers Marmite has too much sugar, and the prime minister is having none of it
New Zealand's Health Star Rating system has reignited the Marmite-versus-Vegemite war. Nicola Willis defected to Vegemite. The PM stayed put.
Page 1 of 1
