The German equivalent of Marmite is Vitam-R, made in Hameln since the 1920s; Switzerland has its own older version, Cenovis. Both are close cousins of the same idea: concentrated yeast, dark and salty, spread thinly on bread. How they compare, and why neither is quite the national icon Marmite is in Britain.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Could Vegemite buy Marmite?
Yes, technically. Probably not. Definitely not in any way Britain would survive. Bear with me. This is the most fun thought experiment in the whole McCormick story, and it ends in a place that says something useful about why the yeast-extract category is shaped the way it is.
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