Marmite Articles

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By Appointment: the fascinating story of what a royal warrant really is, and how Marmite won one and lost it

By Appointment: the fascinating story of what a royal warrant really is, and how Marmite won one and lost it

A royal warrant is the little coat of arms in the shop window with the words 'By Appointment'. Marmite earned its own in 2016, lost it when Queen Elizabeth II died, and was quietly dropped from King Charles's list in December 2024. What a warrant actually is, how a business wins and loses one, and why the system has spent nearly two centuries chasing fakes, told from a walk away from Sandringham.

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