The British royal coat of arms is one of the most copied marks of trust in the world, and much of that copying happens far from Britain, on products that never went near a palace. Why a royal crest is worth faking abroad, the international law meant to stop it, and why enforcement is so patchy the fakes keep coming.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: royalwarrant | View all articles
By Appointment: the fascinating story of what a royal warrant really is, and how Marmite won one and lost it
A royal warrant is the little coat of arms in the shop window with the words 'By Appointment'. Marmite earned its own in 2016, lost it when Queen Elizabeth II died, and was quietly dropped from King Charles's list in December 2024. What a warrant actually is, how a business wins and loses one, and why the system has spent nearly two centuries chasing fakes, told from a walk away from Sandringham.
What happened to Schwartz: the 42-year case study for what comes next for Marmite
If you want to know what happens to a British heritage food brand under McCormick ownership, you do not have to speculate. There is already a forty-two-year working example sitting on every supermarket spice shelf in Britain.
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