A royal warrant is the little coat of arms in the shop window with the words 'By Appointment'. Marmite earned its own in 2016, lost it when Queen Elizabeth II died, and was quietly dropped from King Charles's list in December 2024. What a warrant actually is, how a business wins and loses one, and why the system has spent nearly two centuries chasing fakes, told from a walk away from Sandringham.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Ma'amite came back for the Platinum Jubilee, and then the reign it toasted ended
Marmite reissued the Ma'amite pun for the 2022 Platinum Jubilee: purple Union-Jack label, yellow lid, royal warrant. Then the Queen died three months later, turning the last commemorative jar of her reign into an accidental full stop.
Ma'amite, the Diamond Jubilee Marmite
Marmite's marketing team are usually quite restrained. The name "Ma'amite" was the exception. Ma'am as in the way one addresses the Queen, mite as in Marmite.
Celebrate 60 years of Ma'amite monarchy
Marmite, has been given a makeover to celebrate the Queen's Diamond Jubilee. The Royal Marmite makes it the most appropriate kitchen table condiment for people wanting to toast the Queen's 60th year as the longest reigning Marmite monarch Tuesday 5th June.
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