American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: viral | View all articles
Food Unwrapped films inside the Marmite factory and TikTok loses the plot
Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
TikTok discovers Marmite, again, but louder this time
TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
The Marmite jar has flat sides, which is not news
Last week, the internet collectively discovered that the Marmite jar has flat sides, and you can lay it on its side, and this makes it easier to scrape out the last bits. Greg James called it life-changing on Radio 1. The clip went around TikTok. The Marmite press office got a small flurry of calls.
Page 1 of 1
