Marmite Articles

Explore our collection of articles about Marmite, Britain's most divisive spread.

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Dec 15 2025

TikTok discovers Marmite, again, but louder this time

Posted by Seamus

TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.

Posted by Seamus

Marmite's 'Love it or Hate it' slogan has transcended breakfast to become one of the most recognisable memes in British popular culture.

Posted by Seamus

In 2025, Unilever shifted Marmite marketing to influencer-led digital campaigns, moving away from traditional television advertising.