TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Marmite is one of the longest-running memes on the internet
Bartle Bogle Hegarty wrote "Love it or hate it" for Marmite in 1996. Twenty-nine years later, half the internet is still using it. That is the kind of longevity ad agencies dream of and almost never achieve. The reason it travelled is that it does not actually sell Marmite.
Unilever is moving Marmite marketing to TikTok creators
Unilever's CMO put out a statement in early March confirming what most of the trade press had already worked out.
Marmite Love Cafe: Pay by Love
It's my birthday on August 4th and what better way for me to celebrate this year than to visit the world first 'pay-by-sentiment' cafe. On the 4th & 5th August, Marmite is launching this unique cafe at Soho Grind .
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