Since 31 March 2026, when McCormick & Company announced its agreement to combine with Unilever's foods business, the British press has been telling one version of the Marmite-McCormick story. The version goes roughly like this: The Americans have bought our Marmite.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Five spice acquisitions, one pattern: what McCormick does with European heritage brands
Between 1984 and 2015, McCormick acquired five major heritage food brands outside the United States. None of them was renamed. None of them had its recipe vandalised. Most of them are now bigger than they were on the day of acquisition.
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