The British press has spent six weeks comparing the McCormick-Marmite deal to Mondelez-Cadbury. The comparison is wrong. Here is a proper analysis of what is actually likely to happen to Marmite, the Burton-on-Trent factory, and the 240 jobs that depend on it.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Five spice acquisitions, one pattern: what McCormick does with European heritage brands
A close look at five McCormick acquisitions of European and Antipodean heritage brands, and what the pattern across them suggests will happen next to Marmite.
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