For autumn 2023, M&S put a Marmite product into their bakery range. Specifically: Pecan and Salted Caramel Blondies with Marmite. A blondie base (vanilla brownie), studded with pecans, with a Marmite-laced salted-caramel sauce swirled through, baked into a fudgy slab. On the face of it: mad.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Marmite Truffle: the posh jar of 2022
Marmite went posh in May 2022 with a truffle edition, a 250g Sainsbury's exclusive at £4.50 launched by horse-drawn carriage. The aroma is the whole event. Whether truffle and Marmite need each other is another question.
Marmite Dynamite: the chilli jar that went off in 2021
In February 2021 Marmite added chilli and called it Dynamite, a six-month Sainsbury's exclusive with a lid that looked set to explode. The gimmick was loud. The spread, surprisingly, was actually good.
The summer the jars ran dry: Marmite's 2020 yeast shortage
In June 2020 Marmite vanished from shelves in everything but the 250g jar. Pure lockdown logic: the pubs shut, the breweries slowed, and Marmite is made from what is left over when beer is brewed. No pints, no spread.
The year Marmite swabbed your cheeks: the 2017 Gene Project
In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
When Kraft Heinz tried to buy the whole pantry: the 55-hour Marmite scare of 2017
Nine years before McCormick, Marmite had a near-death experience. In February 2017 Kraft Heinz made a £115 billion grab for Unilever, the row lasted about 55 hours, and the government started sharpening pencils. Then it was over.
OzEmite versus AussieMite: the time two Australian yeast spreads went to court
To understand the 2016 case you need to know the two products, both Australian, both yeast extracts, both founded specifically to give patriotic shoppers an alternative to Vegemite after Vegemite was sold to Kraft (later Mondelez) in the United States. AussieMite , the smaller one.
Marmite Bans Cringe Pet Names
For a limited time, you can get yourself a personalised, Valentine's Marmite jar. However, Britain's most cringe-worthy pet names are banned from appearing on the jars.
The Marmasaurus Dictionary
Marmite has launched the ' Marmasaurus ', the definitive guide to all Marmite-related terminology, downloadable as an e-book for free. The Marmasaurus covers the words used by Marmite lovers when describing their yeasty joys.
Marmite Love Cafe: Pay by Love
It's my birthday on August 4th and what better way for me to celebrate this year than to visit the world first 'pay-by-sentiment' cafe. On the 4th & 5th August, Marmite is launching this unique cafe at Soho Grind .
