In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
When Kraft Heinz tried to buy the whole pantry: the 55-hour Marmite scare of 2017
Nine years before McCormick, Marmite had a near-death experience. In February 2017 Kraft Heinz made a £115 billion grab for Unilever, the row lasted about 55 hours, and the government started sharpening pencils. Then it was over.
OzEmite versus AussieMite: the time two Australian yeast spreads went to court
To understand the 2016 case you need to know the two products, both Australian, both yeast extracts, both founded specifically to give patriotic shoppers an alternative to Vegemite after Vegemite was sold to Kraft (later Mondelez) in the United States. AussieMite , the smaller one.
Marmite Bans Cringe Pet Names
For a limited time, you can get yourself a personalised, Valentine's Marmite jar. However, Britain's most cringe-worthy pet names are banned from appearing on the jars.
The Marmasaurus Dictionary
Marmite has launched the ' Marmasaurus ', the definitive guide to all Marmite-related terminology, downloadable as an e-book for free. The Marmasaurus covers the words used by Marmite lovers when describing their yeasty joys.
Marmite Love Cafe: Pay by Love
It's my birthday on August 4th and what better way for me to celebrate this year than to visit the world first 'pay-by-sentiment' cafe. On the 4th & 5th August, Marmite is launching this unique cafe at Soho Grind .
Marmite's Summer of Love Jar
Taking design inspiration from Woodstock and the Summer of Love in 1967, they have created a new limited-edition jar that they say will spread 'peace, love and hippy vibes throughout the summer'. The limited-edition variant is a flavoured adaptation of the traditional recipe.
Marmite & Whipped Philadelphia
Years I have waited for this, literally over a decade. The joy I am filled with to find the shelves of my local supermarket filled with Whipped Philadelphia cream cheese. Why does this fill me with joy? Because the holy trinity of Marmite, bagel and Whipped Philly is now possible in the UK....
Interview with the creator of the official Marmite board game
There are now two official Marmite board games: Love It or Hate It and Who Put the Marmite in the Fridge? and we were able to get an interview the creator. Conducted via email, as Pants On Fire games are in France and I am not, I asked some hard hitting Marmitey questions...
Two Marmite board games at once: the 2018 family card game and the strategy variant
This have to be the perfect gift for that special someone in your life who loves or hates Marmite, or, in my case, the perfect gift for myself. Pants on Fire Games has released two official Marmite board games: Love It or Hate It and Who Put the Marmite in the Fridge?
