A few years back, the consumer-genetics company DNAFit ran a study they called the Marmite Gene Project. The aim was to see whether the famous love-it-or-hate-it divide had a genetic basis, beyond cultural exposure and childhood imprinting. The answer, surprisingly, was yes.
Love It or Hate It Phenomenon
The polarizing nature of Marmite: taste science, genetic factors, psychological aspects, and the "Marmite effect" as a cultural metaphor.
Category: Love It or Hate It Phenomenon | View all articles
The year Marmite swabbed your cheeks: the 2017 Gene Project
In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
Vote for new members of the Marmarati
The society of elite Marmaite lovers, the Marmarati, is looking for 160 new members to form the "Second circle". These new members are voted on by YOU and I would ask you to vote for my partner Patrina (as seen in the photo) who is now 4 days overdue on giving birth to our first offspring!
BFBS radio interviewed me about Marmite
In 2009, Lynn Duffus of British Forces Broadcasting Service interviewed me about Marmite: how the site started among baffled colleagues in Boston, what the stuff actually is, the Derbyshire "Marmite dumping" scandal that turned out to be fertiliser, and the bagel-and-whipped-Philadelphia trick I have never bettered.
Marmite Joke
It's not often (ever?) that you hear a Marmite Joke, but..... "We won a lifetime supply of Marmite in our house the other week..." "... one Jar!" Any more Marmite jokes out there? Please send them in.
More Marmite Love & Hate
Typical newsgroup Marmite conversation 28 Jul 2001, Seamus Barbara, run in the opposite direction!!!! It is horrible brown yucky salty stuff!!! Lynda ----- Original Message ----- Subject: [stillwater-homestead] Marmite ....deep question....?
More Marmite Love & Hate
The devils spawn 28 Jul 2001, Seamus >>would you tell me what Marmite means? > >It's a sort of thick black spread. It's made from yeast extract and >you either love it or hate it. Me? I love the stuff and buy the >biggest jars I can (it's cheaper in the long run).
More Marmite Love & Hate
You either love it or you hate it 28 Jul 2001, Seamus Marmite. Mmmm. Ever since I was a baby I've enjoyed the taste of this black nectar. My favourite way to enjoy this marvel of yeast extraction is with sliced tomato betwixt two slices of buttery toast.
More Marmite Love & Hate
My favorite love/hate Marmite advert 28 Jul 2001, Seamus It's definitely a 'love it or hate it' thing, something which the recent TV ads for Marmite have been using. The ad starts with a guy and a beautiful blonde model-type entering a flat.
More Marmite Love & Hate
I looooovvvvveeeeee Marmite 30 Jul 2001, Seamus I dunno whether any of you lot are as serious about your marmite as I am, well let me tell you I looooovvvvveeeeee the stuff i get cravings for it, I just have to have it.
