Marmite has just put out the fourth and last in its limited-edition Pride jar series with the Elton John AIDS Foundation. The 2025 jar is themed around I'm Still Standing , Elton's 1983 single, and it carries off the run with the strongest design of the four.
Marketing Campaigns
Latest Marmite advertising and promotional campaigns: creative executions, brand partnerships, and marketing strategies.
Category: Marketing Campaigns | View all articles
Unilever is moving Marmite marketing to TikTok creators
Unilever's CMO put out a statement in early March confirming what most of the trade press had already worked out.
Someone made Rodin's The Kiss out of 420 jars of Marmite
This is one of my favourite genuine Marmite stories.
Marmite Vaseline lip balm: the 2007 April Fool that nearly became a real product
On 1 April, in a year I have decided not to dignify by looking up, the Marmite and Vaseline teams together announced a limited-edition product: Vaseline Lip Therapy with Marmite. Promotional materials. Quotes from brand managers. A claimed exclusive Facebook availability.
Marmite Bans Cringe Pet Names
For a limited time, you can get yourself a personalised, Valentine's Marmite jar. However, Britain's most cringe-worthy pet names are banned from appearing on the jars.
The Marmasaurus Dictionary
Marmite has launched the ' Marmasaurus ', the definitive guide to all Marmite-related terminology, downloadable as an e-book for free. The Marmasaurus covers the words used by Marmite lovers when describing their yeasty joys.
Marmite Love Cafe: Pay by Love
It's my birthday on August 4th and what better way for me to celebrate this year than to visit the world first 'pay-by-sentiment' cafe. On the 4th & 5th August, Marmite is launching this unique cafe at Soho Grind .
End Marmite Neglect
[UPDATE]: Looks like Marmite have taken down their video Oh my, what a fuss those at Marmite have created. Not only does Marmite have the genius Love or Hate advertising about the product, now we have Love or Hate about their adverts. No marketing campaign has created suck vitriol.
Visit to Marmite HQ
With just a few days to go before the big event, I went down to London to the Marmite HQ for a briefing on the what, where and who of the switch on event. Headlining will be Robbie Williams with Leona Lewis and Lawson. Further entertainment will come from the cast of Scrooge.
Win VIP Oxford St Lights Tickets
Marmite is offering VIP tickets to the Marmite Gold Oxford Street Christmas Lights event. The lucky winner and a friend will be on stage for the switch on show, rub shoulders with the stars, and a enjoy a luxury hotel stay at The Langham hotel and a £250 dinner with cocktails at Roux at the Landau.
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