In 2009 Marmite backed England at the Ashes with a limited edition cricket-ball jar and a comic single by Phil Tufnell and the Wooden Urns, sold on iTunes for 79p with the profits going to Cricket for Change. England won. In 2026 Marmite backed England at the World Cup with jars sized by how far you thought they would get. England reached the semi-final. Seventeen years apart, the same instinct, and a much better hit rate than the England cricket team of the 1990s ever managed.
Marketing Campaigns
Latest Marmite advertising and promotional campaigns: creative executions, brand partnerships, and marketing strategies.
Category: Marketing Campaigns | View all articles
WeMite: Marmite bet on England and picked the middle jar
For the 2026 World Cup, Marmite renamed itself WeMite and released jars sized to how much you believed: reach the quarters, reach the semis, or go and win it. The jars went out through Heathrow Express to fans flying to the States. England then lost 1-2 to Argentina in the semi-final on 15 July, which means the medium jar was right. There was also a Scotland jar, carrying the saltire and the words get out of the group, that almost nobody wrote about. Scotland did not get out of the group.
The final Elton John Pride jar, and a million quid for the AIDS Foundation
Marmite has just put out the fourth and last in its limited-edition Pride jar series with the Elton John AIDS Foundation. The 2025 jar is themed around I'm Still Standing , Elton's 1983 single, and it carries off the run with the strongest design of the four.
Unilever is moving Marmite marketing to TikTok creators
Unilever's CMO put out a statement in early March confirming what most of the trade press had already worked out.
Someone made Rodin's The Kiss out of 420 jars of Marmite
This is one of my favourite genuine Marmite stories.
Marmite Vaseline lip balm: the 2007 April Fool that nearly became a real product
On 1 April, in a year I have decided not to dignify by looking up, the Marmite and Vaseline teams together announced a limited-edition product: Vaseline Lip Therapy with Marmite. Promotional materials. Quotes from brand managers. A claimed exclusive Facebook availability.
Marmite Bans Cringe Pet Names
For a limited time, you can get yourself a personalised, Valentine's Marmite jar. However, Britain's most cringe-worthy pet names are banned from appearing on the jars.
The Marmasaurus Dictionary
Marmite has launched the ' Marmasaurus ', the definitive guide to all Marmite-related terminology, downloadable as an e-book for free. The Marmasaurus covers the words used by Marmite lovers when describing their yeasty joys.
Marmite Love Cafe: Pay by Love
It's my birthday on August 4th and what better way for me to celebrate this year than to visit the world first 'pay-by-sentiment' cafe. On the 4th & 5th August, Marmite is launching this unique cafe at Soho Grind .
End Marmite Neglect
[UPDATE]: Looks like Marmite have taken down their video Oh my, what a fuss those at Marmite have created. Not only does Marmite have the genius Love or Hate advertising about the product, now we have Love or Hate about their adverts. No marketing campaign has created suck vitriol.
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