Every Marmite-flavoured snack on UK shelves in 2026: Walkers crisps, Joe & Seph's popcorn, KP peanuts, the discontinued Special K cereal and Cadbury chocolate, and what the licensing strategy tells you about the brand.
Limited Editions & Specials
Special edition Marmite products: Marmite Dynamite, Champagne Marmite, Pride jars, and seasonal releases.
Category: Limited Editions & Specials | View all articles
Ma'amite came back for the Platinum Jubilee, and then the reign it toasted ended
Marmite reissued the Ma'amite pun for the 2022 Platinum Jubilee: purple Union-Jack label, yellow lid, royal warrant. Then the Queen died three months later, turning the last commemorative jar of her reign into an accidental full stop.
Marmite Hummus is real, and it is mostly fine
Marmite has launched a hummus, as a permanent product, in the chilled aisle. It is, to mild surprise, mostly fine and actually quite useful.
Elton's last Marmite jar, and a million quid for the AIDS Foundation
The final Elton John Marmite jar wraps a four-year, £1 million partnership for the AIDS Foundation. The Dodger Stadium design is the best of the run.
M&S launches a Marmite caramel sauce, because of course they did
M&S launches a Marmite caramel sauce for Christmas. The word 'swalty' is regrettable. The sauce itself, surprisingly, works on ice cream.
Marmite has made a popcorn slab
In late June, a limited-edition Marmite popcorn slab arrived on supermarket shelves. Imagine a flat bar, roughly the size of a thick chocolate slab, made of caramelised popcorn fused together with a Marmite glaze. You break a piece off and eat it as you would a flapjack. Stupid idea, on paper.
The final Elton John Pride jar, and a million quid for the AIDS Foundation
Marmite has just put out the fourth and last in its limited-edition Pride jar series with the Elton John AIDS Foundation. The 2025 jar is themed around I'm Still Standing , Elton's 1983 single, and it carries off the run with the strongest design of the four.
Marmite board games: every official board game licensed with the yeast extract jar
Marmite, over the years, has produced or licensed three actual board and card games for the home market. None of them is going to make it onto the BoardGameGeek top hundred, but all three exist, and all three are genuinely on-brand in a way most licensed games are not.
Ma'amite, the Diamond Jubilee Marmite
Marmite's marketing team are usually quite restrained. The name "Ma'amite" was the exception. Ma'am as in the way one addresses the Queen, mite as in Marmite.
Someone made Rodin's The Kiss out of 420 jars of Marmite
This is one of my favourite genuine Marmite stories.
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